He inherited his restless, peripatetic character from his father, Charles Rollin Post. Caroline's poetry was published in various periodicals. Post's mother, may have nourished the ability for words that would make his commercials renowned. Grape Nuts (1897) and Post Toasties cereal (1904, originally called Elijah's Manna) were among the first commercial items invented.Ĭaroline, C.W. Ltd., later General Foods Corporation, in 1922. Inġ895, he founded the food manufacturing company for which he is well known.Īfter a series of experiments with his first product, a cereal beverage called Postum, C.W. His interests ranged from real estate speculation in Texas to the founding of La Vita Inn, a Battle Creek, Michigan-based institute for treatment through mental suggestion. His first employment led him to the West as a traveling salesperson for an agricultural company, but at age 26, he returned to Illinois.
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Post, full name Charles William Post, preferring to be referred to simply as C.W., was born in Springfield, Illinois, United States, on October 26, 1854, and died on May 9, 1914, in Santa Barbara, California.
A pioneer in manufacturing and mass marketing breakfast cereals and other consumer products, Charles William Post (1854-1914) attempted to use his wealth to affect various aspects of early 20th-century American life.Ĭ.
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